New Brand Campaign for London Estate Agents - Marsh & Parsons.
In December 2019 and January 2020, I shot a series of portraits for my client Marsh & Parsons, the campaign was to be rolled out over the next twelve months on social media, poster sites and on their website. That was the plan, but as everyone is now aware the world changed drastically in a very short period of time, I was following the progress of the pandemic in the China and realised that the work I had produced would probably not get used for a while? As Lockdown happened, my bookings were cancelled, especially those involving people, which for a portrait specialist is about 80% of my workload, I then resigned myself to a very quiet time to say the least, however as I have seen recessions and massive...more
Since lockdown in March 2020 like so many others I have had little work and my marketing has involved, my social media posts, networking in the virtual Zoom world and working on the SEO for my website, I have shot personal projects but now the world is opening up, I am thinking that networking events may soon happen and life shall go back to normal?
Well we know that's not going to happen!
Social distancing shall become the new normal, networking will certainly become more on line and presenting someone you have just met with a business card, seems irrelevant ? Why would someone take a piece of card that you have touched and keep it ?
I personally love the beautifully crafted and printed cards that I have received over the years, great typography, beautiful card...more
Perfect your Video image !
The age of video face to face communication is well established, but it has now the way we shall conduct many more business & personal meetings. Face 2 Face, Google Hangout, Skype, Zoom and many other platforms are now used everyday for communication, networking & meetings.
If you are wanting to provide a good impression to the person or audience you are communicating with, then you may wish to consider these recommendations.
The laptop or phone you use is open to the elements and fingerprints, carefully use a fresh plain quality tissue or clean lens cloth & gently wipe over the lens, soft focus hazy images looked ok in the 70’s but not now. The quality of lens and equipment...more
In 1974 I established my first studio as an advertising and commercial photographer in Birmingham after graduating with a Diploma in Photography from Birmingham School of Photography which was part of Birmingham Institute of Art & Design, which in turn was part of Birmingham Polytechnic that later became Birmingham City University.
The studio was called PICTURES and was located on the ground floor at 164 High Street, Deritend, Birmingham B12 0LD. My work at this time was a great mixture of product, location and general commercial commissions that were often related to the automotive industry, part of that work was photographing models that would be part of the culture of advertising, a beautiful girl with a car or industrial product was seen as perfectly natural, as they say...more
Back in December 2019 I sadly lost my domain. www.gullachsen.com due to a technical issue with the domain I had owned and used since 1999, it turns out that the first web designer I employed, registered the site to a Leeds address and not to anyone named, along the twenty years of having a website and many updates and changes, the domain data never got changed, and then some cyber Robot found it and managed to stop it as it did not 'belong to anyone' , a day of blind panic and a breakdown of most of my email traffic, I managed to understand what had happened, and thought with a couple of days communication and making people see sense, the issue would be sorted, a blip but not a major disaster ? Wrong, rules is rules and it then became clear I could not get my website up and running...more
Project postponed - Hospitality Stars - Portraits.
Sadly the impact on the Hospitality and the tourism industries of the Coronavirus has made the project Hospitality Stars a challenge to coordinate and execute, I am therefore postponing this till such times that it is appropriate to revive, my thoughts are with those who have lost loved ones and all in the hospitality industry that are affected by the impact of the medical emergency. I hope that in maybe a years time this shall be a distant memory and we can celebrate the hospitality stars in 2021.more
I am happy to announce a new Portrait Project which will celebrate the Hospitality & Food Industry in Warwickshire, Coventry & the North Cotswolds.
This is an industry that is close to my heart and began with my Nan’s Transport Cafe in West Bromwich where my mother & her brothers pitched in to provide wonderful roasts & unbelievably tasty food to long distance lorry drivers. My sister clearly influenced by this went on to hotel management, own her own bakery & outside catering company & become a hospitality industry trainer & national project manager. I too cooked in restaurants & worked in a bakery while training to become a photographer. Annual visits to my paternal uncle’s farm in Cornwall gave me a real insight into the importance of good...more
Domain suspended due to old records.
Back in November I was shocked to find my email was not working, that was bad enough but I then found out my website was down. As a commercial photographer that is very bad for business !
I was in the middle of a production, but managed to establish what the problem was but little did I know what a nightmare it was going to be.
My domain,was 'suspended' due to the records been out of date and although I and many web support people should have seen the problem, it occurred way back last century .
1998 was when I purchased the domain, I saw the future and as every photographer would need to be online, it was quite a novelty with a website ahead of the game, now everyone has a site .Over the years I have had many revised and...more
It has been a privilege to photograph Venice over the years, for love & money it is one of my favourite locations in the world.
Starting in 1984 ( I was very young) I found myself at the end of a gruelling automotive shoot - photographing for Bentley Motors for the launch of the new Turbo Model, we took the road following the route of the Orient Express to Venice and with a crew of 4 .
We ended up with a spare day to visit the city of Venice as the Bentley went back to the UK with some Auto journalists.
My first sight of the city was after a very early alarm and traveling from the mainland hotel via vaporetto.
I disembarked at San Marco and walked along the side of the Grand canal heading towards Arsenal . I saw an enormous bunch of flowers following...more